MARKETING PLAN

MALUNGGAY EMPANADA

4P's

Product

               It is made from dough with malunggay leaves. Malunggay helps strengthens the immune system. It has anti-cancer compounds that help stop the growth of cancer cells. It helps heals cancer and it is also contain four times Vitamin A.


Price

              The product empanada will priced at P8.50 using value added pricing. VALUE ADDED PRICING is a pricing strategy that attaches value-added features and services to differentiate a market offering and support higher prices, rather than cutting prices to match competitors. Since its a healthy food it is considered as value added strategy.

Place

              School Canteen and store

Promotion


               Using free taste, buy one take one, discounts, and for only 15 pesos you already have empanada and drinks.